Narrative Infrastructure for Founders

Your investors Google you before every meeting.

What do they find? A thin profile and silence — while your competitors are becoming the visible authorities in your category.

wrds.pro builds the narrative infrastructure that makes founders unforgettable, discoverable, and chosen. Every word human-written. Guaranteed. SEO & GEO visibility included.

Book Your 30-Min Authority Audit

No pitch. No upsell. Just a clear-eyed assessment of where you stand.

Founder self-assessment — check what applies to you

✓

I know LinkedIn matters — my investors, customers, and best hires are all on it every day

✓

I have genuine insight from building something real — I just haven't published it consistently

✓

I have started posts, opened the app, intended to write — then shipping took over

I have consistent thought leadership that positions me as a category authority

When my ICP asks an AI who to trust in my category, my name comes up

The gap between these two realities

is exactly what wrds.pro is built to close — permanently.

// the founder condition

You're building in public.
Just not intentionally.

"I keep meaning to write more. Every week I tell myself this is the week. Then the sprint review happens. Then the investor call. Then the engineering crisis. Then it's Sunday again and I've posted nothing."

This is not a discipline problem. It is a prioritisation trap. The work that shouts loudest always wins over the work that compounds quietly — until you are in a fundraise, a hiring push, or a category-defining moment, and the audience you needed is not there.

Someone else in your space is showing up every week. Publishing the insights you have not gotten around to. Being cited by the AI models your investors and customers now use to research vendors. Getting inbound from the people who should be finding you.

// the compounding cost of silence

⌘

The investor meeting you lost

They shortlisted three founders. Googled each one. Found thought leadership from two of them. Your last post was eight months ago. The meeting went cold before it began.

◈

The customer who chose the noisier founder

Your product was better. But the other founder had been writing about exactly this problem every week for six months. Trust was built before the demo call. You were unknown.

◇

The senior hire who passed

Top engineers bet their careers on founders. They researched you. Found nothing that told them who you are intellectually or where you are taking the company. Silence signals uncertainty.

◯

The category that belonged to you

You were there first. You saw the problem earliest. But you were heads-down building while someone else was heads-up narrating. They own the conversation in your own category now.

73%

of B2B buyers research a founder's personal brand
before engaging with their company.

more likely to close a deal when the founder has a recognisable LinkedIn presence versus when they don't

LinkedIn Internal Sales Data, 2024

89%

of B2B buyers use generative AI to research founders and vendors before their first contact

Forrester B2B Buyer Research, 2025

5.8x

higher inbound inquiry rate for founders who publish consistent, insight-dense thought leadership

Edelman-LinkedIn Thought Leadership Study

This is not about vanity metrics. It is about the fundamental reality that trust now precedes discovery — and trust at scale is built through consistent, authoritative presence. The founders who raise faster, sell faster, and attract the best teams are not the ones with the best products. They are the ones whose thinking is already trusted before the first conversation begins.

Your narrative is either compounding or decaying.
There is no neutral.

// three clients — real results, anonymised by request

What 90 days of
narrative infrastructure
actually produces.

Three clients. Three different stages, geographies, and categories. The same system. Real LinkedIn analytics — shared with permission, names withheld by request.

Series A Founder

Industrial IoT · Canada

Raising Series A while competing against US-headquartered incumbents. Needed investors and enterprise buyers in mining and heavy industry to recognise his name before the pitch. Had posted nothing publicly for 14 months. Within 90 days of the wrds.pro system, inbound investor introductions began arriving unsolicited.

90-day outcome

“Investors started arriving at calls having already read two or three of my articles. One LP told me my LinkedIn was the reason he fast-tracked the introduction. That had never happened before.”

1,008,221

Impressions — 90 days

+470.6% vs prior quarter

77,393

Single post impressions

Let's clear the
obvious objections.

You have seen this space before. The content farms, the AI post generators, the LinkedIn coaches with engagement pod tactics. You are right to be sceptical.

Not this

AI-generated content dressed as your thinking

You know what AI content looks like. So does your audience. So do the AI models that now index and cite content for your investors and customers. Hollow, generic, indistinguishable — and actively damaging to authority because it signals you have nothing original to say. AI has created a tsunami of noise. Your edge is being heard through it.

This instead

IP extracted from your actual thinking — human-written, guaranteed

We interview you. We analyse your competitive landscape. We pull the genuine insight that lives in your head and a human writer structures it into content that sounds like you. Because it is you. We do not outsource. We do not use AI to write. Every word published under your name is delivered by a human who could defend it in a board meeting. Guaranteed.

Not this

A ghostwriting mill with no strategic depth

Most "LinkedIn ghostwriting" is a content operation: templates, schedulers, impressions reports. They understood English, not enterprise. They could string sentences together but had no framework for what a Series B investor wants to read or how a CISO makes a trust decision.

This instead

Research-driven strategy consulting

We map your category. We audit what your competitors are publishing. We find the intellectual white space where your authority can be uncontested. We build a positioning architecture then execute against it with senior writers who understand capital markets, enterprise sales, and brand equity. Content is the output. Authority is the outcome.

Not this

Vanity metrics and follower counts

We do not optimise for impressions, likes, or follower growth as primary metrics. The metric that matters is whether your next investor already knows who you are before the meeting. Whether inbound is replacing outbound. Whether the right people are finding you.

This instead

Business outcomes tied to authority

We orient every engagement around your actual business goals: accelerating a fundraise, building pipeline, attracting specific executive hires, owning a category narrative. Every piece of content is designed to move one of those needles. Authority is not the goal. It is the mechanism.

The wrds.pro human-writing guarantee

Every word published under your name is written by a human being who understands your industry, your stage, and your goals. We guarantee no AI is used in writing your content — ever. In a world where every founder's feed is being flooded with machine-generated noise, this is not just a quality standard. It is your competitive moat. Human thinking, structured and published at scale, is the only content that still earns genuine trust.

wrds.pro is a strategy firm that happens to produce exceptional content.
Not a content farm that claims to do strategy.

// the executive authority stack

Three pillars.
One compounding asset.

The Executive Authority Stack is wrds.pro's proprietary engagement model. It is not a content retainer. It is narrative infrastructure — built once, compounding permanently, protected from commoditisation by the irreducible originality of your thinking.

Signal Audit

We map your authority footprint — and the precise gap between where you are and where you need to be.

Forensic analysis of your current footprint. Where do you appear in Google results and AI-generated answers? What is your ICP searching for and who is capturing that attention? What are your competitors publishing, and where is the intellectual white space? The Signal Audit produces your authority score, your visibility across SEO and GEO layers, and a precise map of the narrative territory available to you.

Competitive Landscape MapAuthority Gap AnalysisICP Search Behaviour ReportContent White-Space IDPositioning Brief

IP Engine

We extract the intellectual property living in your head — and give it the structure to travel at scale.

You have more original thinking than you realise. It lives in how you explain your market to new hires. In the frameworks you have developed from years in the trenches. In the contrarian positions you hold — the ones you would share at dinner with other founders but have never published. We build your proprietary intellectual identity: named frameworks, signature concepts, a consistent point of view that is impossible to replicate. AI cannot generate it. Competitors cannot copy it.

Founder IP ArchitectureNamed Framework DevelopmentSignature Content PillarsProprietary VocabularyVoice and Tone Guide

Intellectual Asset Class

We deploy your ideas across every discovery layer — LinkedIn, search, and AI — without requiring your time.

The infrastructure is built. Now we operate it. Monthly, we produce a full content suite from your IP Engine — long-form LinkedIn articles, short-form posts — each optimised for both human resonance and algorithmic visibility across SEO and GEO layers simultaneously. You review. You approve. You post. Thirty minutes of your time per month. The results compound indefinitely.

Monthly Long-Form ArticlesShort-Form Post SuiteSEO + GEO OptimisedPerformance AnalyticsCompetitive MonitoringMonthly Strategy Review

// from zero to authority

What happens after
you say yes.

From onboarding to first publication in three weeks. From first publication to measurable authority in ninety days.

Wk 1-2Foundations

Signal Audit and Competitive Intelligence

We map your current digital footprint across Google, LinkedIn, and AI citation engines. We analyse your three closest competitors — what they are publishing, how they are positioning, where the white space is. You receive a full brief before we build anything.

Deliverable: Competitive landscape brief + positioning architecture

Wk 3Extraction

IP Extraction Sessions

Two deep-dive interviews with a senior strategist. We ask the questions that surface the thinking you have never made explicit. Founders consistently describe these sessions as among the most clarifying conversations they have had about their own positioning — valuable for pitch narratives and product strategy, not just for content.

Deliverable: IP architecture document + voice and tone guide

Wk 4First Output

First Content Suite — Review and Publish

Your first long-form article and first month of short-form posts — drafted by a human writer, SEO and GEO optimised, formatted and ready to publish. One asynchronous revision round. You approve and post. We track performance and brief the next cycle.

Deliverable: Month 1 content suite, ready to publish

Mo 2-3Compounding

Rhythm, Iteration, and Early Signals

The engine runs weekly. We monitor the signals that matter: profile views from target accounts, connection requests from relevant investors, inbound inquiries from potential customers. We iterate the strategy in response to real data — not impressions reports.

Ongoing: Weekly content, monthly strategy review, quarterly positioning refresh

Mo 3+Authority

The Compounding Phase

Authority does not follow a linear curve. For the first sixty days, it feels gradual. Then it accelerates. By month three, our clients consistently report the same experience: conversations are warmer before they start. Investor meetings begin at conviction. Senior candidates arrive saying they have been following your work. This is what narrative infrastructure produces — and it never depreciates.

The asset you built compounds indefinitely. It never goes stale.

// in their words

The outcomes
that actually matter.

Series A · Industrial IoT · Canada

"Investors started arriving at calls having already read my articles. One LP told me my LinkedIn was the reason he fast-tracked the introduction. That had never happened in 14 months of traditional outreach."

Series A Founder

Industrial IoT — Canada · 1M+ impressions in 90 days

Exec Team · Family Office · USA

"I went from invisible to being referred into three separate family office introductions by people who had been reading my content. None of them knew me. They knew my thinking — and that was enough."

Executive Team Member

Family Office — Seed to Series A · USA

VP Product · Full-Stack AI · USA/India

"Two senior PMs reached out for roles having followed my content for weeks. One enterprise prospect told our sales team they already trusted the product because they knew my thinking. That shortened the procurement cycle by months."

VP of Product

Full-Stack AI Company — USA / India

// investment — 2026 pricing

Priced for the ROI,
not the deliverables.

One closed fundraise. One enterprise customer from inbound. One senior hire without a recruiter fee. Any single one of these covers the cost of a full year. wrds.pro is not an expense — it is a capital allocation.

Foundation Plan

Foundation

^$899

per month — early-stage and bootstrapped founders

2 LinkedIn posts per month (~300 words each)
2 SEO blog articles per month (~1,000 words)
Initial strategy session and content calendar
1 round of revisions per piece
Base credibility and consistent presence established

Includes: SEO and GEO optimisation + 3-month maintenance

Apply for This Plan

Most chosen

Authority Plan

Authority

^$1,999

per month — startups and scaleups competing on brand authority

5 LinkedIn posts per month (~300 words each)
4 SEO blog articles per month (~1,200 words)
2 long-form LinkedIn articles per month (~2,000 words)
1 case study per month (~2,000 words)
Full strategy included — monthly content calendar and competitive monitoring
Monthly strategy session, priority email support
2 rounds of revisions per piece

Includes: Advanced SEO and GEO optimisation + 3-month maintenance

Apply for This Plan

Partner Plan

Partner

Custom

Your outsourced content department — funded and established B2B

Everything in Authority, plus unlimited content requests
Dedicated senior strategist — bi-weekly or on-demand sessions
Proposals, landing pages, whitepapers, board decks
Unlimited revisions, 2-3 day turnaround
Enterprise GEO and AI visibility management
Fund-level: multiple founders or partners

Includes: Enterprise SEO and GEO management + 3-month maintenance

Contact for Pricing

The honest ROI calculation

Average Series A: $3-12M raise
Average enterprise ACV from inbound: $80-250K

Annual cost of Authority Plan

$23,988
Less than half a month of one senior engineer

What makes it net positive

One warm investor intro that converts.
One inbound enterprise deal.

Limited-time offer — Q2 2026

Complimentary SEO & GEO Audit
with every new engagement.

Every plan includes a full SEO and GEO visibility audit at no additional cost — a $900 standalone service, included free for clients who start this quarter. We map exactly where you appear (and don't appear) in Google results and AI-generated answers, then build that visibility into your content from day one.

What is SEO & GEO and why it matters →

Claim Your Free Audit Offer expires end of Q2 2026

// is this for you?

We work with eight founders
per quarter. By design.

The capacity constraint is not marketing. It is a quality guarantee. Every engagement receives senior strategist time and a dedicated human writer.

Built for you if --

You are a founder or C-suite at a funded startup, Seed through Series B

You have genuine expertise and contrarian positions — you just have not had the system to publish them consistently

You are within 12 months of a fundraise, actively building pipeline, or competing for senior talent

You want a strategic partner who understands your business goals — not a content supplier filling a calendar

You can commit to two 90-minute IP sessions upfront and a monthly 30-minute review thereafter

Not the right fit if --

You want AI-generated content at scale. We will not do this — it would damage your authority.

You are looking for viral hacks, engagement pods, or growth tactics. We do not play in that space.

You need guaranteed follower counts. We guarantee authority and business outcomes — not algorithmic popularity.

You are not willing to invest time in IP extraction. The quality of output depends on the quality of input.

You want instant results. Authority compounds. The founders who build something permanent are the ones who start before they need it.

// questions we always get

Answered honestly.

Won't people know it's not me writing this?

Only if the content is not genuinely yours — which is why we spend significant time extracting your actual thinking before we write a single word. Every piece is grounded in your IP: your frameworks, your language patterns, your positions, your experiences. When it publishes, it sounds like you because it is you — structured and delivered, not fabricated.

Founders we work with consistently report that colleagues and peers comment the content sounds exactly like them. We are not putting words in your mouth. We are giving your words the infrastructure to reach the people who need to hear them.

You say 100% human-written — how do I know?

We guarantee it in writing. Every engagement comes with a commitment: no AI is used to write your content, at any stage. Your writer is a senior editor with background in capital markets, enterprise sales, or your specific domain — someone who could sit in a room with your investors and defend every line.

This is not just a quality standard. In a world flooded with AI-generated noise, it is the only thing that still earns genuine trust from sophisticated audiences. Your investors and senior buyers have developed excellent instincts for what is real versus what was generated in three seconds. We produce the real thing.

How much of my time does this actually require?

Upfront: two 90-minute IP extraction sessions in the first two weeks. Founders consistently describe these as among the most clarifying conversations they have had about their own positioning — valuable for pitch narratives and product strategy, not just content.

Ongoing: approximately 30 minutes per month to review and approve the content we produce. Asynchronous, in your own time. No required calls unless you want them. The rest is handled.

What is included in the SEO and GEO that comes with every plan?

Every plan includes full SEO and GEO optimisation on all content produced, plus three months of maintenance. SEO ensures your articles and posts rank in Google when your ICP searches for the problem you solve. GEO — Generative Engine Optimisation — ensures your content is structured to be cited by AI models (ChatGPT, Perplexity, Gemini, Claude) when your investors and customers ask those tools for expert recommendations in your category.

This is built into every piece of content we produce: semantic structure, fact density, named frameworks, and citation signals that make your content the source AI reaches for. Three months of maintenance means we monitor your visibility across both search and AI engines and adjust accordingly.

When can I expect to see results?

Meaningful engagement within the first 30 days. Consistent inbound signals — profile views from target accounts, connection requests from relevant investors — within 60 days. The business outcomes that matter become measurable around the 90-day mark: warmer investor meetings, inbound pipeline, senior candidates arriving pre-converted.

Authority does not spike and fade. The curve is gradual at first and accelerating thereafter. The founders who build the most significant presence treat it as infrastructure, not a campaign — and start before they need it.

Why only 8 clients per quarter?

Because every engagement requires original research, genuine strategy, and senior human attention. We could take more clients. We choose not to. The constraint exists to guarantee quality — ours and yours. Every client receives a dedicated senior strategist and writer who genuinely understands their business, their market, and their goals.

Your investors Google you before every meeting.

You're building in public.
Just not intentionally.

What 90 days of
narrative infrastructure
actually produces.

Let's clear the
obvious objections.

The wrds.pro human-writing guarantee

Three pillars.
One compounding asset.

We map your authority footprint — and the precise gap between where you are and where you need to be.

We extract the intellectual property living in your head — and give it the structure to travel at scale.

We deploy your ideas across every discovery layer — LinkedIn, search, and AI — without requiring your time.

What happens after
you say yes.

Signal Audit and Competitive Intelligence

IP Extraction Sessions

First Content Suite — Review and Publish

Rhythm, Iteration, and Early Signals

The Compounding Phase

The outcomes
that actually matter.

Priced for the ROI,
not the deliverables.

Complimentary SEO & GEO Audit
with every new engagement.

We work with eight founders
per quarter. By design.

See what human-written
thought leadership actually looks like.

Answered honestly.

The founders who
get found will
out-build the ones who don't.

Your investors Google you before every meeting.

You're building in public.Just not intentionally.

What 90 days ofnarrative infrastructureactually produces.

Let's clear theobvious objections.

The wrds.pro human-writing guarantee

Three pillars.One compounding asset.

We map your authority footprint — and the precise gap between where you are and where you need to be.

We extract the intellectual property living in your head — and give it the structure to travel at scale.

We deploy your ideas across every discovery layer — LinkedIn, search, and AI — without requiring your time.

What happens afteryou say yes.

Signal Audit and Competitive Intelligence

IP Extraction Sessions

First Content Suite — Review and Publish

Rhythm, Iteration, and Early Signals

The Compounding Phase

The outcomesthat actually matter.

Priced for the ROI,not the deliverables.

Complimentary SEO & GEO Auditwith every new engagement.

We work with eight foundersper quarter. By design.

See what human-writtenthought leadership actually looks like.

Answered honestly.

The founders whoget found willout-build the ones who don't.

You're building in public.
Just not intentionally.

What 90 days of
narrative infrastructure
actually produces.

Let's clear the
obvious objections.

Three pillars.
One compounding asset.

What happens after
you say yes.

The outcomes
that actually matter.

Priced for the ROI,
not the deliverables.

Complimentary SEO & GEO Audit
with every new engagement.

We work with eight founders
per quarter. By design.

See what human-written
thought leadership actually looks like.

The founders who
get found will
out-build the ones who don't.